ActionCOACH’
The first thing ActionCOACH Business Coaches do is access the business by working with the business owners to determine where they are, where they would like to be, and then helping them implement systems and strategies based on what they find would be the most appropriate for that particular business’s needs (increase profitability, systems, employee training, controls, etc.).
ActionCOACH Business coaches are experts at assessing the business in the five key profit generating areas: Lead Generation, Conversion Rate, Average Dollar Sale, Average Number of Transactions, and Profit Margins. Those areas are highlighted in the following equation:
Lead Generation x Conversion Rate = # Customers
# Customers x Avg. Dollar Sale x Avg. # Transactions = Revenues
Revenues x Profit Margins = $ Profits
“So basically, we are looking at the equation for profitability for any business, in any market, in any industry sector. Throughout all of these sectors of business, the equation for profitability stays the same,” founder and CEO of ActionCOACH Brad Sugars said.
Sugars has developed 367 different systems and strategies under these five variables. For example, Lead Generation has 73 systems that can be implemented to help business owners increase their lead flow. In addition, the company has 86 systems that may be used to increase their clients’ Conversion Rates, and so on down the line.
“Once we have established where the business is, we are able to go back and look through our systems and determine which of those would be the most appropriate to implement in increasing the profitability of that particular business type,” Sugars said.
ActionCOACH Business Coaches use the information they have gathered on the business to put together a detailed Alignment Report that will serve as their roadmap to success for the next 12 months of business coaching.
Once the Business Coach has established that the business can be profitable, they move on to their secondary goal, which takes place during the coaching process. That goal is to teach the business owner the difference between working on their business and working in their business. Small business owners can spend 60 hours or more per week just trying to keep their business alive.
“Most often, what we find is that they are working on the wrong aspects and end up spinning in a relentless circle until the business finally folds in on top of them. Our goal is to help them in working on growing their business instead of concentrating on the technical issues, which are usually counterproductive to growth,” Sugars said.
Throughout the process of coaching ActionCOACH Business Coaches spend about an hour each week with the business owner (depending on their needs) helping them stay focused on their goals, testing and measuring results, assisting them with potential obstacles for growth, systems implementation, etc. They hold our clients accountable for reaching the goals that both parties set together, and work diligently to help their clients achieve great results!
“So basically, we teach the self-employed how to become successful business owners. We teach them how to make more money for less effort, and we have been very successful at that,” Sugars added.
