Bangalore: Blind Love, Bangalore’s premium window blinds boutique, launched its first signature store under the new brand name Nicora. Blind Love is the only blinds boutique in the city; offering a custom crafted solution to home interior designing. The Nicora brand will broaden the company’s expertise and will house, for the first time, complementary interior coordinates like cushion covers, bedspreads, table linen and mats, among others, making it the only interior designing showroom to be inspired by elements of window-dressing.
Ms Chotti Barua, Managing Director, Nicora Interiors Pvt. Ltd, stated on the occasion of the launch, “Blind Love was the very first brand to introduce the concept of blinds to Bangalore about a decade back. We are elated to present our new brand Nicora to this city before expanding elsewhere. Bangalore is our hometown and, over the years, we have garnered immense repute for our service and quality. We definitely want to capitalize on the client base that we have built up here.” Adding more about the brand Nicora, she emphasized, “The uniqueness about our brand is that we do not depend on expensive or exclusive fabrics to delivers high-quality and great looking blinds. What sets us apart from the others is that we spend a lot of time and effort understanding our customers’ needs and often impart consultancy services that help them decide on the best fit for their homes. Blind Love is probably the only boutique that works with, and specializes, in natural fabrics. Our expertise lies in turning even the simplest of fabrics into classic pieces by sheer detailing and styling. Blind are really are our forte, and with Nicora, we hope to take our passion one step further.”
Nicora offers a completely new experience in window styling and interiors planning. Apart from a range of custom-made interior upholstery, coordinates and other accessories will also be on sale within the stores.
Nicora will uphold the promise of being a one-stop shop for bespoke interiors, by offering:
- A diverse array of fabrics
- Provide measurement and installation services on site
- Interior consultancy services with site visits, helping customers to create stylish spaces.
Nicora gives to give each blind a distinct style by experimenting with different combinations of natural fibers like Bamboo (chattai), Banana fiber, Khus and Hibiscus woven bamboo, as well as adding beautiful embellishments to it. All blinds are hand-made and hand finished, giving utmost importance to the craftsmanship – with an average of eight people involved in the production of a piece.
Current trends indicate that people are going beyond architectural catalogues or home décor guides to design their homes and instead, prefer options that let them experiment and express their individual tastes and lifestyles. Nicora promises to be the premium destination for people who want an inimitable identity for their living spaces. The company plans to set up more stores in Bangalore and other metros in India, in the coming months. Internationally, Nicora is already present in London, and is looking towards establishing the brand in the US, New Zealand and Canada.
About Nicora
Nicora started off as Blind Love, the most sought after premium blinds store in Bangalore. It was established more than a decade back, in the year 1996, by Ms. Chotti Barua, an enthusiast of interior designing and the arts. Blind Love was the first brand to bring in a variety of blinds to Bangalore and was the only brand catering to quality blinds in the city. The brand sets itself apart through attention to minute detailing, quality of service and selection of fabrics, and in-house designing. Natural fabrics from jute to silk and textiles from all around India are used to create exclusive bespoke blinds. With the brand Nicora, Blind Love will expand its product line and enter into windows and interior coordinates.
