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Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report analysing the chewing gum market.
“Chewing Gum Market - A Growing Confectionery Segment 2008 Edition”, which is available from http://www.reportbuyer.com/
The report shows that the global confectionery market comes under packaged food industry and is the fourth largest segment under packaged food. Confectionery is further segmented into chocolate confectionery, sugar confectionery and gum. Of the three segments, gum has the lowest share. Chewing gum is also the most concentrated market of the three segments.
Authors of the report note that the chewing gum industry is dominated by the developed markets. However, they further note that the emerging markets are providing the growth impetus to this industry with their economic growth, rising middle class and increasing spending power. With the acquisition of Wrigley by Mars, the combined entity has become the market leader in confectionery market as well as gum segment with Cadbury at second place.
This report covers the overall confectionery market and its segments, particularly chewing gum market. The report discusses the supply chain and the process of its production and steps involved in it. It goes on to cover the global size of the market and the trends and issues. The key players of the global chewing gum market are also discussed.
“Chewing Gum Market - A Growing Confectionery Segment 2008 Edition” is available from Report Buyer. For more information go to: http://www.reportbuyer.com/
Report Buyer product ID: KOA04188
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