PRLog (Press Release) -
Aug 21, 2008 -
Blackwell has announced the launch of the first phase of its new digital strategy. This phase sees the UK's leading book retail chain refreshing its online presence www.blackwell.co.uk
The update aims to deliver a more customer focused experience by drawing on the pleasure of buying and browsing in a bookshop (
http://bookshop.blackwell.co.uk/jsp/bisac/-12117/null/Books ) and translating this into the site’s navigational journeys. From title recommendations on the new feature carousels to rich new book reviews, Blackwell draws knowledge and opinion from its community of bookselling specialists and experts. Blackwell has created a new browsing experience where regular podcasts and author interviews are supported and enriched by local shop promotions and featured favourites chosen by expert Blackwell booksellers.
Blackwell bookshop (
http://bookshop.blackwell.co.uk/ ) has also taken the opportunity to extend the range of products available to their online customers. As well as own brand stationery and book accessories, the latest updates herald the arrival of the entertainment section for CDs, audio books (
http://bookshop.blackwell.co.uk/jsp/buy.jsp?dept=AudioBook ) and DVDs.
Blackwell is keen to take its services and offer them to new audiences and so it has also established an attractive new online bookshop (http://bookshop.blackwell.co.uk/
jsp/editorial/
browse/index.jsp?
route=browse&
dept=discHome ) affiliate programme, with rates set to be more competitive than Amazon’s, which is being managed by Equator.
On the launch Claire Zuurbier, director of e-commerce, said, "This refreshed presentation is just the first stage of a number of releases planned over the next twelve months. Forthcoming phases incorporate a variety of digital media and social networking tools but all will have the customer at the heart of the changes and will continue to maximise and reflect the multi-channelled nature of Blackwell’s business".
