LillyBit, an online boutique offering fashion-forward products for babies and moms located at http://www.lillybit.com, today announces the launch of its newest product innovation: The LillyBit Uptown Diaper Clutch. The LillyBit Uptown Diaper Clutch is being shown publicly at the ABC Kids Expo in Las Vegas from September 7-11th, booth #1331.
The LillyBit Uptown Diaper Clutch is a fashionable and functional handbag with a versatile strap that allows it to be interchangeably worn as an over-the-shoulder bag, hand-held clutch or hands-free wristlet. It holds and cleverly conceals essential baby gear – including diapers, wipes and rash ointment – inside a stylish tri-fold bag. The bag provides a well-defined space or pocket for each essential item and easily and securely snaps shut.
“I came up with the LillyBit Uptown Diaper Clutch concept because I was tired of carrying around a bulky diaper bag that didn’t provide easy access to all my daughter’s diaper changing necessities,”
The LillyBit Uptown Diaper Clutch, co-designed by Surface and fashion designer, Jessica Schifman, also includes an outer zipper pocket for safe storage of mom’s personal effects, including her cash, driver’s license and credit cards.
Schifman adds, “The intricate detailing, such as the zipper pocket, reiterate the importance we placed in designing a product that is not only fashionable but also is functional. Mom can just grab her LillyBit Uptown Diaper Clutch knowing that she has everything she needs to change her baby when on the go.”
The four LillyBit Uptown Diaper Clutch designs – Pink Coriander, Cameo Blue, Maui Floral and Retro Dots in Brown – will be available for purchase in August 2008 and will retail for around $78 each. Please visit LillyBit online at www.lillybit.com for information on where to buy.
About LillyBit
LillyBit is a fashion-forward online baby boutique based in Kansas City that provides chic essentials for today’s style-conscious moms and their babies. Founded by businesswoman and mom, Lyssa Surface, the company takes pride in designing and choosing products that are unique, fun, practical and functional for fashionistas of all ages. LillyBit manufactures the patent-pending LillyBit Uptown Diaper Clutch (available in August 2008), which was co-designed by Surface and fashion designer, Jessica Schifman. LillyBit also offers an array of handmade, one-of-a-kind jewelry for women, including custom-designed personalized keepsake photo jewelry as well as other unique baby items. For more information, please visit the LillyBit website at http://www.lillybit.com.
