Balloons Childrenswear add DKNY Girls Clothes to their Fashion Range

Aug. 20, 2008 - PRLog -- Balloons which has been owned by Georgina Collicutt since the start of 2007, has been busy growing. In the last 18 months they've doubled the number of ranges and expanded the stories of the previously established brands. Recent editions have included Ted Baker, Energie, Oilily and Rip Curl. "I'm very excited about DKNY" said Georgina, "it's a great brand and will really add value to our strategy to broaden our appeal and become increasingly established for premium childrens clothes"

Despite a difficult trading environment this year, Balloons has continued to grow with their online business being particularly strong. "It's not just about an increasing offer, but also an increasing brand recognition" said Georgina. Balloons have seen an increasing amount of hits to their website from people searching them out directly, as well as incidentally to searching for the children's clothes brands they stock.

In early 2007 Balloons had a reasonable following for Catimini and Pampolina. They now see Kenzo, Timberland, Replay and Miss Sixty have also grown into core lines. Of the more recent launches, Ted Baker, Energie and Oilily have also shown promising signs of developing with strong growth potential. That's not say the other ranges are failling. Far from it, but these lines have been the more successful in the main due to wide brand awareness. Georgina commented " we stock Joe Black for boys. The clothes are of exceptional quality and design, but awareness of the Brand in the UK is very low, so the range has struggled".

Balloons attribute the increase in awareness of Balloons as a brand down to their devotion to service, quality and trust. Many of their new customers come via word of mouth and return business has improved significantly.

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About Balloons: Balloons Childrenswear has been around in some form since the early 90's but since 2007 has been owned by Georgina Collicutt. They sell Children's designer clothes from newborn to 16 years for both boys and girls.
They retail via their shop in Nottingham, on line at www.balloonsweb.co.uk and take telephone orders on 0115 945 5829
Their brand offering includes Catimini, Kenzo, Pampolina, Timberland, Oilily, Miss Sixty, Energie, Baby Graziella, O'Neill, Rip Curl, DKNY, Chipie, Jean Bourget and Miniman