In the increasingly competitive field of law firm marketing, it is more important than ever for attorneys to spend their time wisely. Time well-spent in attorney marketing would most certainly include focusing on attracting only quality prospects. Far too many lawyers cast too wide of a net in an attempt to capture a very large number of prospects. For legal marketing efforts to be successful, the emphasis must be on attracting only quality prospects.
Stephen Fairley, CEO of the Rainmaker Institute, the nation’s largest law firm marketing company specializing in helping small law firms and solo practitioners, has helped thousands of attorneys learn how to attract quality prospects. In addition, Mr. Fairley recently launched a new website, www.LawFirmMarketingMistakes.com, where attorneys can download a free law firm marketing special report titled “Top 10 Marketing Mistakes Attorneys Make and How to Avoid Them.”
Follow these law firm marketing tips to start attracting quality prospects.
Target the right clients: Professionals in attorney marketing need to identify their Ideal Target Market (ITM) by listing characteristics an ideal client would have, such as, detailing their profession or industry, geographical locations, socio-economic status, etc. Then, legal marketing plans should be aimed at the decision-makers and at those clients who are likely to utilize legal services repeatedly. For more in-depth details on how to identify your ITM, visit www.RainmakerRetreat.com.
Successful presentations:
Use powerful audio logos: An audio logo is one or two sentences that describe in clear detail what an attorney does and how those services benefit prospective clients. Some attorneys make the mistake of not preparing a powerful audio logo. Successful law firm marketing is dependent upon every attorney knowing the benefits, solutions, and results of the firm.
Consistent use effective legal marketing tools: Marketing for lawyers need not be terribly expensive; especially, not at the beginning. Law firm marketing tools can be as simple as business cards, brochures, flyers and a website presence.
Disqualify clients: Law firm marketing efforts can be thwarted by not saying “no” to candidates who simply do not qualify. If a client cannot afford the firm’s services or does not seem to be a good fit, attorneys are well-advised to disqualify these clients rather than wasting valuable time and resources.
These legal marketing strategies have proven successful for attorneys across the nation. To learn more about the Rainmaker Institute’s legal marketing programs, attorneys are encouraged to download Stephen Fairley’s free, detailed report at www.LawFirmMarketingMistakes.com
