“Sensei was designed to be accessed via both a mobile phone and a computer, and there is a large constituent of those seeking to lose weight which prefers to participate in programs online. “Now they can add the experience of this practical and long-lasting approach to weight loss to their Internet lifeline,” said Dr. Robert Schwarzberg, a cardiologist and Sensei chief executive officer. “Sensei is so different from any other weight loss programs available today. It promotes simple changes that easily become part of one’s daily routine which, over time, lead to long-term weight loss success and lifestyle changes. The program is a practical and convenient solution for the millions of Americans who want to lose weight but do not have the time to attend meetings, the inclination to count points and calories, or the desire to be on a restrictive meal plan,” Dr. Schwarzberg adds.
In November, Sensei Inc. ( http://www.sensei.com ) introduced its next-generation approach to health and weight management. This solution transforms a mobile phone and computer into a “personal digital coach (PDC).” The new program, Sensei for Weight LossTM, automatically delivers personalized meal plans, weekly shopping lists, fitness information and motivational messages to a user’s mobile phone display or personal Web page – it’s like having your own nutritionist and health coach providing the right advice at the right time to make healthier choices.
Dr. Schwarzberg notes that unlike other weight loss solutions -- which use the Internet merely as an additional tool to deliver its product and messages to a mass audience -- Sensei for Weight Loss™ uses technology to develop a holistic weight loss program customized to suit each user. Consumers can go to www.sensei.com to learn more about the program and enroll.
The Sensei Approach
The Sensei program is among the first “intelligent applications”
Daily meal plans, weekly shopping list and menus are delivered via e-mail, making them convenient and easy to follow. Sensei For Weight LossTM even accommodates the spur-of-the-
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Sensei Inc. is a developer of innovative mobile and Web-based solutions that motivate and empower consumers to take charge of their well-being. Future programs that are planned include solutions for diabetes, hypertension, smoking, cardiovascular risk, stress and asthma. Sensei was formed in 2005 by Humana Inc. (NYSE: HUM) and Card Guard AG (SWX: CARDG). More information about Sensei is available at www.sensei.com.