Lucidera Webinar Series Continues

PR Log (Press Release) – Aug 12, 2008 – Event:   SAN MATEO, Calif. – LucidEra, the fastest growing business intelligence-as-a-service company, this week will host a live webinar titled “Lead Alchemy: turn marketing leads into sales gold.” In this online demonstration, LucidEra co-founder Ken Rudin will present with customers Serena Software and Phone Works on best practices working with on-demand business analytics with Salesforce.com.

What you will learn:
1.   Establish and measure effective sales processes that convert leads into closed business
2.   A process to identify which marketing activities generate the best leads
3.   The analytic elements you need to align marketing programs with sales success

Who should attend:
1.   Sales and Marketing Managers
2.   Sales and Marketing Operations
.
Webinar Title:   “Lead Alchemy – turn marketing leads into sales gold.”

Presenters:   Ken Rudin, LucidEra, CEO and Founder
Anneke Seley, Founder and CEO, Phone Works
Eric Johnson, VP Worldwide Business Operations, Serena Software

Customers:   Phone Works & Serena Software

Date/Time:   Wednesday, August 13, 2008. 11:00 AM PST

Registration:   For additional information and webinar registration visit:
https://www.lucidera.com/company/events.php

About LucidEra
LucidEra delivers simple to set up, simple to use, and simple to buy reporting and analysis solutions on-demand. Our first pre-built solution helps finance and sales executives view the financial impact from sales operations, from the time you meet a customer to the time you bill them. Founded in 2005, LucidEra was named “company to watch in 2007,” by several editorial and industry influencers. To try LucidEra, visit http://www.lucidera.com, or call 1-866-392-8008.