Cinnabon in DSS 2008
To commemorate its accomplishments and set the stage for future successes: Cinnabon®, Maker of worlds most famous cinnamon rolls comes under the umbrella of Cravia UAE, has just celebrated its seventh anniversary.
The celebrations began in style at one of Dubai’s most popular malls in the midst of the Dubai Summer Surprises ( DSS), where lucky young kids who happened to be in the right place at the right time got a chance to experience what it takes to make a delectable Cinnabon® roll. The participants had the perfect opportunity to bake their roll and eat it too, as they walked away with a prized ‘I am a Cinabon Baker’ certificate for their efforts. Gifts were given away for answering some simple questions about Cinnabon®, adding to the smiles on the kids’ faces. “The idea behind the celebration was to give our clientele a first-hand feel of what goes into making these delicious rolls” said Louay Ghandour Deputy CEO of Cravia, the company responsible for bringing this magical taste into the UAE. “The fun and games that went along with the promotion was a reflection of the image associated with this brand, which has struck a chord with the fun-loving people of the UAE” he added.
Apart from the free gifts and the roll-making opportunity, there was a lot of activity that kept the kids engrossed, including free face painting, coloring and balloons. But at the end of the day, it was the taste of Cinnabon® that won over everyone, and with the Cravia having reached a total of 30 stores across the UAE in 2008, including 15 Cinnabon®, 8 Seattle’s Best Coffee® and 7 Zaatar W Zeit® outlets, it looks like the people of the UAE and beyond are in for a real treat!
Photo:
http://www.prlog.org/
