John L. Scott Real Estate Agent Lance Swanson Uses IDX Broker to Simplify the Portland Home Hunt

Aug. 8, 2008 - PRLog -- EUGENE, ORE. – IDX, Inc. is pleased to announce that Lance Swanson from the John L. Scott Portland Metro Office, located in Gresham, Ore. has become the most recent real estate agent to add customized IDX software to his website to simplify the home search for his clients. IDX Broker helps Swanson provide his clients with integrated search and results pages after filtering through thousands of listings from the Regional Multiple Listing Service (RMLS).

With the addition of IDX Broker, clients of Swanson can now select to enter criteria into a basic search, advanced search, map search, address search, or listing search depending on which search they feel is easier to operate. All of the search categories are now completely customizable and geared toward helping the client narrow down the options to have a better chance of locating their ideal home. Search options on Swanson’s site include nearby schools, view description, lots size, neighborhood, home style, kitchens features, style of dining room, construction of basement, type of exterior and interior material, and fireplace description among others.

If clients browsing Swanson’s site are unable to locate a property meeting their specifications at that time, this customizable IDX solution also offers clients the ability to provide their name and email address and receive email updates on properties matching their search criteria that become available on the MLS. Swanson has access to all of the names and emails through the ‘New Lead Management” section in his administrative log-in so that he can follow up with clients browsing his site.


About Lance Swanson
Lance’s family background in real estate along with his individual strengths and dedication to his work have allowed him to develop strong professional relationships with builders, business, professionals, and families in the Portland Metro area. As a member of the John L. Scott team, Lance specializes in sales and marketing, new construction, rural and acreage properties, inner city properties, and investment properties.

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About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 150 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc., please visit www.idxbroker.com.