to enhance return on brand communication
New Delhi, July 17, 2008: In these difficult times when money is not only in short supply but the value of money is eroding significantly, measurement of ROI on marketing budgets gains significant importance. Enter tools - tools that allow for strategic interventions in the market place, ensuring relevance in spend and a higher ROI. As a tool, the Pulse Suite provides both breadth and depth of information for the marketers to gauge and benchmark their product category with that of related categories, as well as raise awareness of growing trends. Information provided enables brands to determine product, target market, and regional opportunities and allows them to set their marketing plans accordingly. These quality tools equip brand managers with market driven, empirical data-based insights.
141Sercon, a leading activation brand from the Bates Asia family today unveiled Asia’s first ever bouquet of marketing tools known as the Pulse Suite. These quality online marketing tools - Market Pulse, Shoppers Pulse and Event Pulse – operate on easy-to-understand technology. These tools are aimed at helping the brands to decipher complex consumer behavior and drive communication and consumer engagement. The Pulse Suite range of tools is effective ammunition in a marketer’s arsenal and comes with the assurance of ‘Satisfaction Guaranteed’. With these tools, marketers are reassured of effective tracking of their marketing budgets which in turn allows them to maximize ROI.
Market Pulse leverages technology and advanced research methodology to report “last mile” insights via easy to understand dashboards. It acts as a door opener helping marketers deliver better value to clients and enables them to receive, select and evaluate market-measurement information, integrate it and apply it to specific business issues and situations. Clients can view and analyze information from many perspectives, such as by specific product categories, by geographic area or by retail channel.
Market Pulse, is an on-line field marketing tool to help give you a store/format/
Shoppers’ Pulse measures the impact of point of sale presence of a brand on the conversions of prospect to a customer. The tool also helps in generating last mile insights which allow the brand to focus its marketing budgets where they would get the best results. Shoppers’ Pulse provides brand custodians with many opportunities and techniques to examine trends and understand the impact of the market forces that influence consumers' purchasing decisions.
Event Pulse measures the impact that a strategic promotional event has had on the audience or participant via a vis their propensity to the brand being promoted. This tool helps in generating insights which allow the brand to determine the nature of event related association which has the highest returns in terms of conversion.
Commenting on the launch, Mr. Vijay Singh, Managing Director, 141 Sercon said, “We are excited to bring Pulse Suite to Asia. These tools can be leveraged to break the tyranny of conventional and run-of-the-mill rules which influence brand performance to make them more flexible and consumer friendly. With the launch of Pulse Suite, 141 Sercon has yet again demonstrated its prowess in combining technology with innovation to study the shifts impacting today’s consumer behavior.”
Built on the SaaS model (Software as a service), Pulse Suite allows multiple projects to run at one go without using complex IT infrastructure involving high costs. It is as simple as logging in and accessing your own e-mail account. One needs only a four-hour training to understand the tool. It will also enable the brands to set the parameters and criteria according to their need, as per their brand and market condition.
141Sercon is one of the leading activation networks in Asia and is part of WPP – World leaders in marketing communications.
141Sercon conceptualizes and executes effective business events and below-the-line marketing initiatives to help clients access markets and engage their channels and customers. 141Sercon currently provides this value offering to more than 70 leading brands and organizations, across FMCG, Consumer Durable, Services and Information Technology verticals across Asia. The team at 141Sercon endeavors to understand the brand’s marketing challenges, its environs, its customer behavior and channel response, and addresses them by using below-the-line marketing techniques, in both the offline and online formats. The absolute focus on core competencies and deliverables for the clients has helped 141Sercon become one of the largest experiential marketing solutions providers across Asia.
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141Sercon, a leading activation brand from the Bates Asia family today unveiled Asia’s first ever bouquet of marketing tools known as the Pulse Suite. These quality online marketing tools - Market Pulse, Shoppers Pulse and Event Pulse.