Twelve New Clients Turn to Widen for Digital Asset Management and Premedia Services

Aug. 5, 2008 - PRLog -- Widen Enterprises, a Madison, Wisconsin-based premedia and software as a service provider, is proud to announce the acquisition of twelve new clients during its second quarter.  Woolrich, Inc., Life Fitness, Inc., Merchandising Technologies Inc., Rearden Commerce, Inc., Card Protection Plan Limited, ZDO, Grey Horse Studio, Level III Services Inc., Bag Borrow Or Steal, Inc., Amcor Global, Forward Lymphoma and 2150 Editorial have all chosen to utilize Widen’s extensive digital asset services and applications, and capitalize on Widen’s more than sixty years of experience in color production, proofing and prepress management.

These new clients have realized that with its extensive premedia experience and cutting edge digital asset management applications, Widen will deliver the superior color accuracy they expect on press, the enhanced security and accessibility of their digital assets, and a scalable system for the storage, conversion and transmission of all digital assets. Widen’s hosted solutions will provide for its clients’ internal employees, as well as key publics assigned by the client, a platform on which to search and download from the complete Media Collective® while experiencing Widen’s first-in-class service.

Lee Mauer, Creative Director at ZDO, said, "I've worked with other asset management systems, but Widen's interface is much more intuitive than all of them. The control it gives us with our clients’ imagery and document storage is a tremendous benefit as we continue to grow our client base."

Widen has honed its more than 60 years of experience in premedia and color management specifically for the creative industry, assisting its clients with marketing execution, creative support and sales enablement through its inventive suite of web-based digital asset management applications. It provides marketing networks with real- time web-based access to the clients’ digital asset libraries that subsequently eliminates added cost for hardware, software and upgrades.