Miami Artists Take on the Ford Flex at Miami Design District's Art + Design Night

PRLog (Press Release) - Aug 01, 2008 -
The event called “ReFLEXions” promises to please the senses through live video art creations, design, food and live music.  

The event will have two components, both of which are sponsored by the South Florida Ford Dealers.  Phase one of the event takes place between 7:00 – 9:00 p.m. at the Collins Bldg. located at 139 NW 39th Street where approximately 200 invitation-only guests will have the opportunity to bid on all art pieces including a Romero Britto entitled “Rothschild Butterfly.”  The general public is invited to join the ReFLEXions party at 9:00 p.m., at the Moore Bldg. located at 4040 NE 2nd Avenue.  Reminiscent of a nightclub, Miami’s art lovers will indulge their senses while enjoying music by Afro Beta, a popular local band.  In addition, live projection music and art will display stunning visuals. Both buildings will remain open until 11pm.

The South Florida Ford Dealers' sponsorship serves to provide a unique platform for local artists to showcase their talent.   Rob Johnston, Ford Regional Marketing Manager, says that their goal is “to utilize the Ford Flex as the platform that will inspire South Florida to reflect upon the importance of art, music, life and philanthropy.”  100% of the proceeds raised from the auction will benefit The Britto Foundation, which serves individuals and organizations who work toward creating, encouraging, promoting and preserving education and humanitarian based initiatives around the world.   The Foundation strives to improve the well-being of children across the globe to build a stronger society and to provide resources, facilitate access and expand opportunities to improve today's and tomorrow's youth.

The five local artists, who have been commissioned by Ford to provide their interpretation of the Ford Flex utilizing “reflections” as their theme, will each bring their distinct style to their works of art which includes the following:  
 
Marina Huang – Her work often incorporates humor into a commentary of common, everyday objects and encompasses a variety of media.  She commonly borrows elements from popular culture, and thereby manifesting itself as three dimensional objects and/or installations.

Luis M. Alonzo-Barkigia - His work investigates cultural stereotypes both at a collective and individual level through the use of objects and performances.  Much of his work is based on the narrative process, contrasting fact and fiction, history and mythology.

Carlos de Villasante – His work depicts color and graphic reduction to capture presence in portraits that go beyond stereotypes.  He uses a vivid, irrational palette and does not rely on conventional or observed hues.  

Ibett Yanez – Her work utilizes digital photographs and video installations to show how items can assimilate to an ever-changing environment.  Her photographs and video define her struggle with progress and attempts to always return to the basic science of creating a raw image without succumbing to the comforts of a digital world.

Oliver Sanchez - The Flex inspired him to create a sculptural wall piece that expresses the new attitudes towards a balance of the mobility we all enjoy and sustainable living.

ABOUT THE MUSE
Customers are reaping the benefits of this fuel-efficient crossover vehicle that dares to be different.   The Ford Flex offers:

   The latest generation of Ford’s successful SYNC technology, which allows for voice activation of in-car technology as well as hand-free operation of mobile phones and MP3 players.
   A compressor-driven refrigerator/freezer, which works some 30 percent faster than home fridge/freezers.
   Multi-panel Vista Roof, which gives each individual in the vehicle their own view.
A reverse camera system that shows a rear-view image on the 8-inch screen when Flex is in reverse.
   Ford’s new EasyFuel capless refueling system, which allows for clean and simple refueling without a fuel cap.
   Seven-passenger seating and adjustable and removable footrests for second-row passengers. The second and third row seats fold flat into the floor.
   The interior is lit with programmable "mood lighting" available in seven colors, along with a multi-panel Vista Roof, similar to that on the Ford Edge, for skylighting.  

For press inquiries and/or to schedule interviews, please contact Dina Allende at 305-205-1058 or via email at dina@allendepr.com.  For more information about the event, please visit www.southfloridaford.com or call 305-476-7700.