Updatestar Shares Ad Revenue With Software Developers

PRLog (Press Release) – Aug 01, 2008 – UpdateStar's software search engine allows users to access a very large software database. With more than 95.000 recognized software programs UpdateStar has for many users quickly become one of the primary sources for complete software information. The UpdateStar freeware client provides users with a free world-class service by keeping a PC's software up-to-date, increasing a user's security and productivity.

UpdateStar currently provides users with program update information for 2.5 million installations - daily. UpdateStar’s new Share program is all about empowering software authors of freeware and shareware software to provide them with an easy to use distribution platform and to share ad revenue created through their software.

How ad revenue sharing works

Many software authors use download mirrors such as download.com, albeit without receiving margins. UpdateStar aims at changing that. The new Share program lets software authors participate in revenue created using their content, because UpdateStar "shares" ad revenue with their partners.

This way UpdateStar offers authors of freeware software and shareware vendors a new recurring revenue stream. Once registered, UpdateStar splits the revenue created from your UpdateStar product pages 50/50 with the partner.

There are basically two ways that software authors create ad revenue together with UpdateStar:

+ From linking directly from the developer website to UpdateStar product pages as a download mirror

+ From repeated download traffic caused by update alerts via the UpdateStar freeware client, with its constantly-growing installation base linking to the product pages

Authors receive a monthly report from UpdateStar about their Share program performance, which tells them exactly how much they are earning from the Share program.

Software vendors as well as freeware authors may apply for the Share program on UpdateStar's website at http://business.updatestar.com. The website also offers additional information on successfully participating in the Share program.