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“We felt the time was right to get involved in regular retail sales” said Frank Sutter, Vice President of F & C Marketing. “With the economy in the state its in, and gas prices through the roof, we honestly feel that Internet shopping will become popularized at an even faster rate then it has in the past several years. Who knows what gasoline will cost by the time the Christmas/Haunnakah season rolls around?”
“If you knew a place where you could buy all the same things you buy now, at the same prices, and get cash back on the purchase, and you could do all that from the comfort of your own home, why would you get in your car, burn the gas, and spend more money when you check out?” continued Sutter. “The whole thing just makes sense to us....we feel its a case of being in the right place at the right time.”
“We’re keeping the details under wraps until we are ready to roll out a promotional campaign, but we’re definitely going to do this.” Said Catherine Simmington, Vice President of F & C Marketing. “We already have a promotional framework structured, with the centerpiece of the campaign being a DVD and an Internet movie, but we are going to promote this in so many other ways. People are going to love this idea.”
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