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F & C Marketing Enterprises http://www.fandcmarketingenterprises.com has written a new blog concerning the use of humor in advertising. This blog closely tracks a segment in F & Cs most recent radio broadcast, in which Frank Sutter talks about a video F & C recently released, entitled “So You Think Web Marketing is Funny?”
The video is an attempt to use humor to create a connection with the viewing audience, and then insert a short marketing message. In the blog, and in the radio segment, Sutter talks about the use of humor to disarm the audience, making them more open to receiving the marketing message.
“Humor is a wonderful tool to make a connection with the audience, creating a bond of openness. Once you have gotten by the defenses, the prospect is more likely to listen.” Said Sutter.
“We really want to help the new marketer succeed, and we are attempting to lead by example.” Said Catherine Simmington, Vice President of F & C Marketing Enterprises. “We urge our prospects, our listeners and our viewers to create similar ads, because they work!”
The blog is available by clicking here.
http://fandcfunnymarketing.blogspot.com/
The radio broadcast can be heard here.
http://www.blogtalkradio.com/
The video can be seen here.
http://www.youtube.com/
Photo:
http://www.prlog.org/
