MSNBC Today Show presents My DNA Fragrance as Latest Out-of-the-Box Fashion Trend

PRLog (Press Release) – Jul 31, 2008 – “My DNA Fragrance is a scent that is so you”, says Bobbie Thomas, Today Show Style Editor who presented the fragrance this week as one of the latest out-of-the box fashion trends that are sure to have everyone talking.  Considered one of the hottest Status Story Brands by Trendwatching.com, the secret to My DNA’s fashion buzz is in its unique formulation process designing perfume form your DNA genetic code.

Some are curious about how fragrance can be created from your DNA genetic code raising questions like; “Is it a science? Is it generic? Can it possibly be unique to just me? What if my DNA stinks? Is my DNA safe?”

Fragrance formulations give each perfume company a competitive advantage and are protected by trade secret laws. Carlton Gerrod Enoch, the company founder and CEO states, “Its amusing how many people want us to disclose our trade secret because they can’t imagine how we can create a unique fragrance from your DNA genetic code. Some imagine their DNA may stink, but DNA has no odor.  Each fragrance undergoes an individualized formulation process, which begins only when the blueprint, your DNA profile is submitted to the perfumer by the lab. To assure the customer that a DNA analysis is performed we provide each of our customers with a copy of their DNA profile at the time the analysis is completed and those results are going into the formulation process. Everyone wants to know how we do it, but then that’s the secret.”  

My DNA Fragrance is aligned with one of the most notable and highly accredited labs in the world, which was solely responsible for DNA identity for victims of the 9/11 tragedy, Katrina and the Tsunami victims.  Customers are sent a DNA home collection kit to collect a cheek sample and a self-addressed return envelope to mail their samples directly to the lab.  Having DNA samples handled exclusively by the lab ensures the customer’s genetic privacy, guards against sample contamination and guarantees DNA samples are destroyed in accordance with federal regulations to protect customer’s privacy.

To learn more information about My DNA Fragrance visit the company’s website at www.mydnafragrance.com. Your Fragrance is in the bottle, but the Scent is in You!