Arcadia, CA – Real estate market changes means business changes. With increase monitoring of marketing results, brokers and agents are looking to maximize every dollar and time efforts spent on marketing.
Marketing is something that every business does. Whether you are marketing to get listings, buyers, or referrals, you look to your marketing efforts to help fill your pipeline. However, a number of brokers and agents are now recognizing that marketing without properly following-up is costing them the lost of potential deals.
Prospect Management & Follow-up is an ongoing process that lets you communicate with people interested in your services. A person contacting you today may take a few months to get started, while others may take only a few days. If you do not continue communications with the person taking a few months, you could lose out on getting the client when they are ready to proceed.
Following-up can be as simple as sending informative emails that help the prospect move forward in their decision making. The key element is to send information that helps to answers questions they are likely having.
“Whether you are marketing via email, postcards, or letters, you want to capture every potential prospect”, states Jerry Franklin, Marketing & Sales Executive with Technology Mix, the creators of the Realty Broker Office software. “While some folks may take a bit longer to get the process started, you want that history of knowing when they first contact you, and what they are looking to do. Having this information gives you an edge.”
When capturing and managing your follow-ups, be sure to have a follow-up history that notes important conversations, scheduled meetings, and to do items. Having a way to identify your prospect’s readiness status also helps.
More information about follow-ups and managing prospects can be found on the company’s website at www.RealtyBrokerOffice.com and by calling Technology Mix at 866-459-4597 x252.
