As appreciation grows for the spending power that U.S. mothers command, reliable and timely information about these super-consumers and how businesses can connect with them is needed. Lucid Marketing has created an expert knowledge-base with tools for any marketer wanting to learn about and follow the developments in marketing to “the Big Niche,” Moms.
“Our objective was to bring value to our industry and offer marketers multiple means for staying informed on the topic of marketing to moms,” says Kevin Burke, Founder of Lucid.
Studies, articles and developments in mom marketing are organized and more readily available to fit the needs of brand marketers. Current and past knowledge is gathered from multiple sources offering a variety of stories and varying perspectives.
“We've always known where to look and what information was truly important for developing effective campaigns that reach moms,” says John King, Lucid's President. “Then we asked, why not share this? We think it will be a big factor in developing even better marketing and more of it.”
Lucid’s Mom Marketing Search Engine is loaded with hundreds of relevant articles and reports on marketing and moms from reliable sources. Contributors include agencies like Ketchum, researchers like eMarketer, mom pundits such as a Maria Bailey, writers like Andrea Learned, reporters such as Brandweek's Becky Ebenkamp, and consultants like Michelle Miller.
Keeping up with new developments is also made easy through a variety of social media services including the traditional (email, blog, and RSS), but also Facebook, Twitter, FriendFeed, and Lucid's social network for marketers.
Burke goes onto say, “We wanted to do three things very well:
1.Aggregate in a usable format all the information available on marketing to mothers,
2.Keep it relevant and up-to-date, and
3.Offer marketers easy ways to stay informed.”
The new Mom Marketing Search Engine is readily available at www.lucidmarketing.com.
Lucid is a marketing & new media services agency recognized for effectively connecting the worlds' premier brands with moms. For additional information, visit www.lucidmarketing.com or call 877-260-1330.
