East Bay Realtor Tracy Palma’s Website Now Features a Customized IDX Search

July 28, 2008 - PRLog -- EUGENE, ORE. – Tracy Palma with PBG Real Estate has teamed up with IDX, Inc. to construct a unique MLS search experience on her website for her clients in the East Bay area. Using listings from the East Bay Regional Data MLS (MAX/EBRD), and using IDX Broker, homes and properties currently listed for sale are seamlessly integrated into her website and automatically updated daily.

The Internet Data Exchange (IDX) works by extracting information from the MAX/EBRD MLS and formatting it so that when the data comes through it is displayed to the user in an esthetically attractive way and appears to be a part of Palma’s site. This feature is unique to IDX Broker and helps make it the choice for those wanting their sites to have a homogenous, cohesive, and professional appeal.

Palma is able to customize the IDX tools and search options available from an administrative log-in, which allows her to format her global, page, and category wrappers as well. Detailed traffic reports on her ‘dashboard’ allow her to see how many visits her site is getting each day as well as a breakdown of which specific pages on her site are being visited most frequently. These tools help Palma to stay on top of her company online activity as well as allow her to spend more time catering to the needs of each individual client.

About Tracy Palma
A resident of the San Francisco Bay Area for more than 20 years, Tracy’s “knowledge of the East Bay housing market make her a delight to work with from both a client’s perspective as well as industry professionals”. She attended U.C. Berkeley where she received her B.A. in Philosophy. Professional experience in graphic design, print marketing, and real estate investment combine to give her “a powerful mix of creativity, design savvy, and computer knowledge”. Her memberships include the Oakland Association of Realtors®, the California Association of Realtors®, and the National Association of Realtors®. Along with being passionate about homes and working with people, Tracy also enjoys interior design, playing competitive pool, and painting and sculpting fine art. She currently resides in Oakland Hills with her husband John where she enjoys volunteering at a local animal shelter and going to dog parks and on long hikes with her pups.

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About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 150 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc., please visit www.idxbroker.com.