Description
Since Dec. 11th 2004, China retail trade has been fully opening up to foreign capital, and 2005 is the first year to carry out this all-round opening up, in which a great variety of scale merits had acquired historical breakthroughs. The total volume of retail sales of consumer goods of whole nation is 6,717 billion RMB (USD 820 billion), 12.9% higher than 2004, which demonstrates both the potential and practical driving growth of the demand of China consumer goods.
According to the data issued by the department of commerce, the fast growing item with the direct foreign investment in 2007 was the wholesale and retail trade. The department anticipated that foreign investment would accelerate the speed of entering into China continuously. In fact, the speed of developing is only a straight reflection of the differences between China retail corporations and foreign ones. Moreover the core matter of the two parties lies in the difference of competitiveness.
Until the end of 2007, Carrefour had been possessed of 109 GMS (General Merchandise Store) in China; while including 102 Trust-Mart, Wal-Mart had held 100 stores. In 2007, Carrefour set up 19 new shops, Wal-Mart started up 29 new shops. The 11 foreign retail dealers, managing superstores mainly, started up over 100 stores, exceeding the corresponding period last year. Correspondingly, the growth rate of Bailian Group and Dazhong Electronics in 2007 was only 2%.
In 2003, the average gross profit rate of China retail corporations was only 9%, however that of foreign retail enterprises reached 24%, 15 point of percentage higher. It demonstrated that there was a huge gap of the ability to control procurement cost and logistic delivery cost between China retail corporations and the advanced international standards.
Furthermore the disparity of the ability of brand value between China and foreign retail enterprises tells its own story. Withal, during fighting about talents, the former was in apparent disadvantage, while the latter, by right of its munificent deal, consummate career planning and favorable enterprise atmosphere, has already took the lead in winning the favors of job seekers, which will reversely aggravate the conflicts of the shortage of senior executives in the former.
Although the fierce offensive of international retail groups has brought all-round impacts and challenges to China commerce, the domestic enterprises should seize the opportunity and conquer the threats to enhance the entire quality of our retail trade, rather than become therefore pessimistic. In view of so extensive China being, the circumstances are complicated. Great differences exist between urban and rural, among regions, which forms the dispersity, diversity and hierarchy of consumption. It is impossible to meet all wants by only a few capital groups or several types of operation.
This report analyzed China retail trade’s status in quo and its tendency of development. It not only described the actuality, operation and strategies of overseas-funded enterprises in China retail markets, but also indicated the existing opportunities and threats of investment and come out with some risk-aversion suggestions. It is of considerable reference value due to its through knowledge of the situation of China retail trade and the grasp investment opportunity.
Table of Contents
Executive summary
Chapter 1 The introduction of retail trade in China
1.1 Analysis of retail trade features
1.1.1 Features of retail trade
1.1.2 Status of retail trade in national economy
1.2 Summary of the development of China retail trade
1.2.1 Developing status in quo
1.2.2 Analysis of trade situation
1.2.3 Competitive pattern
1.3 Related rules and policies
1.3.1 Related rules and regulations of retail trade
1.3.2 Analysis of industry policy
Chapter 2 Analysis of China retail trade market
2.1 Analysis of China retail trade scale
2.1.1 Market size analysis
2.1.2 Market capacity analysis
2.2 Market structure analysis
2.2.1 Trade structure
2.2.2 District structure
2.3 Market demand analysis
2.3.1 Consumer lever analysis
2.3.2 Analysis of the market structure of consumer goods
2.4 Analysis of the pay-off modes in China retail trade
Chapter 3 Analysis of the development of retail trade in the main regions of China
3.1 Beijing
3.1.1 Summary of retail trade development circumstances
3.1.2 Actuality of retail trade development
3.2 Shanghai
3.2.1 Summary of retail trade development circumstances
3.2.2 Actuality of retail trade development
3.3 Guangdong
3.3.1 Summary of retail trade development circumstances
3.3.2 Actuality of retail trade development
3.4 Chongqing
3.4.1 Summary of retail trade development circumstances
3.4.2 Actuality of retail trade development
3.5 Wuhan
3.5.1 Summary of retail trade development circumstances
3.5.2 Actuality of retail trade development
Chapter 4 Analysis of the important overseas-funded retail enterprises in China markets
4.1 Wal-Mart
4.1.1 Survey of the enterprise
4.1.2 Status of China market growth
4.1.3 Strategic analysis of China market growth
4.2 Carrefour
4.2.1 Enterprise survey
4.2.2 Status of China market growth
4.2.3 Strategic analysis of China market growth
4.3 Metro
4.3.1 Corporation introduction
4.3.2 Status of China market growth
4.3.3 Strategic analysis of China market growth
4.4 Lotus
4.4.1 Enterprise survey
4.4.2 Status of China market growth
4.4.3 Strategic analysis of China market growth
4.5 Trust-Mart
4.5.1 Enterprise survey
4.5.2 Status of China market growth
4.5.3 Strategic analysis of China market growth
4.6 Ito-Yokado
4.6.1 Enterprise survey
4.6.2 Status of China market growth
4.6.3 Strategic analysis of China market growth
4.7 Daiei
4.7.1 Enterprise survey
4.7.2 Status of China market growth
4.7.3 Strategic analysis of China market growth
4.8 7-11(Seven-Eleven)
4.8.1 Enterprise survey
4.8.2 Status of China market growth
4.8.3 Strategic analysis of China market growth
4.9 Meaning of using foreign- funded retail enterprises for reference to national-funded enterprises
4.9.1 The modes of management
4.9.2 The modes of management
Chapter 5 Analysis of the important national-funded retail enterprises in China markets
5.1 Bailian Group Company Ltd.
5.1.1 Enterprise survey
5.1.2 Operation status analysis
5.1.3 Development strategies analysis
5.2 Dashang Group Company Ltd.
5.2.1 Enterprise survey
5.2.2 Operation status analysis
5.2.3 Development strategies analysis
5.3 Beijing Hualian Group
5.3.1 Enterprise survey
5.3.2 Operation status analysis
5.3.3 Development strategies analysis
5.4 Beijing Wangfujing Department Store
5.4.1 Enterprise survey
5.4.2 Operation status analysis
5.4.3 Development strategies analysis
5.5 Beijing Wu-Mart
5.5.1 Enterprise survey
5.5.2 Operation status analysis
5.5.3 Development strategies analysis
5.6 Wuhan Zhongbai Group Co., Ltd.
5.6.1 Enterprise survey
5.6.2 Operation status analysis
5.6.3 Development strategies analysis
5.7 Shanghai Lianhua
5.7.1 Enterprise survey
5.7.2 Operation status analysis
5.7.3 Development strategies analysis
5.8 Suning Electronics Co., Ltd.
5.8.1 Enterprise survey
5.8.2 Operation status analysis
5.8.3 Development strategies analysis
Chapter 6 Annexation and reshuffle analysis of China retail trade
6.1 Analysis of annexation and reshuffle background
6.2 Analysis of annexation and reshuffle status quo
6.3 Analysis of annexation and reshuffle cases
Chapter 7 Investment analysis of China retail trade
7.1 Investment risk analysis
7.1.1 Policy risk
7.1.2 Market risk
7.1.3 Methods of risk aversion
7.2 Investment opportunity analysis
7.2.1 Investment opportunities of different trade state
7.2.2 Investment opportunities of related industries
7.2.3 Investment opportunities of derivative domain
7.3 Suggestions for China retail trade development
