IntroductionAlthough the costs of raw materials have increased, the company has been able to cut costs by streamlining its operations and eliminating unnecessary expenses. As a result, the company continues to grow its core business, enter new geographic markets, and make acquisitions that fit into its growth strategy.ScopeContains corporate strategy, value chain presence and SWOT AnalysisProvides detailed business description, segment analysis, 5-year financial trends, key products and key competitorsIncludes information on suppliers/ partners, shareholding structure and key employees with biographiesHighlightsBesides marketing products under its own brands, Flowers Foods also supplies products to retailing chains, which sell the products under their private labels.
The company faces competition from large food companies, independent bakers with national distribution, and regional bakers that produce both branded and private label product.
It has introduced new products aimed at health and wellness trends, including six all natural, premium specialty breads under its Nature's Own brand; buns under its Whitewheat brand; and newhttp://www.companiesandmarkets.com/
