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In an International protest the Fans of Jericho are protesting the antiquated Nielsen ratings system both stateside in Tampa Bay and in Europe at Bastogne, Belgium. The first is yet another “Nuts” to Nielsen friendly shelling of a local media outlet, The Tampa Bay Business Journal to protest Nielsen’s horrendous treatment of American workers in the Tampa Bay Area. The Latter is a tribute to General McAuliffe who in World War 2 held off the Germans at a critical battle in Bastogne, Belgium. When he was asked to surrender vastly outnumbered he responded “Nuts”. This became the signature scene in the Jericho Season 1 Finale and the battle Cry behind Save Jericho campaigns. Nuts to Nielsen have previously protested by sending over 5,000 pounds of Nuts to the Nielsen Oldsmar facility, Variety Magazine, Hollywood Reporter and Nielsen Headquarters.
Nielsen has announced yet another 170 layoffs at its Oldsmar facility recently bring the number of American jobs eliminated since 2007 to 402 with plans for even deeper cuts in the plans. Nielsen is outsourcing work to India-based Tata Consultancy Services, as much of the work formerly done in the US is being outsourced to India, Where Nielsen is owned and head quartered.
To kick off this Multi national protest a symbolic 150 pounds of Nuts were sent to The Tampa Bay Business Journal to spur awareness of the Nielsen Ill’s both in Tampa Bay in the form of lost jobs but also the Ill’s in the antiquated rating system. Where many new era digital medium are not counted and 2 Billion dollars of TV advertising money is determined on 5,000 Nielsen boxes in a time where there is technology in place that could count 50 Million actual viewers. That 99.999% of TV viewers are not being counted in 2008 is wrong.
Then the International Jericho Fans are Campaigning to highlight support for more Jericho and quality programming and this is set to occur in Bastogne, Belgium. Organized by Jericho fans based in Spain a floral wreath & cards are going to be placed at General McAuliffe’s statue in Bastogne Center. This effort also is to highlight awareness to the large number of International fans who watch and want more Jericho. Monies for this tribute have come from all parts of the world and is truly an event that has unified Jericho fans across borderlines. There has already been recent Jericho press coverage on this initiative all over Europe.
Jericho fans once again ask to be counted join the International “Nuts” tribute in Bastogne.
