SezWho and Izea form Partnership to Bring Reputation-Based User Profiles and Commenting to Bloggers

PRLog (Press Release) – Jul 24, 2008 – LOS ALTOS, Calif.  – SezWho (www.sezwho.com), a universal profile service for the social web, and IZEA (www.izea.com), the world's largest social media marketing network, have formed a partnership that will help bloggers within the SocialSpark social media marketing network build and monetize their reputations based on participation.

Sezwho allows blog readers to rate posts and comments on various types of social media, including blogs, discussion forums, and bulletin boards. SezWho’s sophisticated reputation engine tracks the ratings of participants across all SezWho-enabled conversations and displays that activity in a universal profile. Unlike comment replacement systems, SezWho augments conversations rather than replacing blog comments. Data and content reside with the blogger, while users can access their universal profiles across social media sites.

The SocialSpark social media marketing network connects advertisers and bloggers through an online advertising marketplace. Advertisers can sponsor SocialSpark bloggers based on conversational topics and reader demographics. Bloggers monetize content by either placing display advertisements on their blog or by writing sponsored content. The SocialSpark Solutions Center is a centralized resource for both bloggers and advertisers to find information, tools and services to help them get better results and success from their online experiences.

“SezWho is a unique service that will help our users track conversations across blogs and social media—and do it in a way that is sensitive to the various levels of influence of those who post and those who comment,” said David Chen, vice president of business development for IZEA. “This is something our users and advertisers will find useful because it helps create a more engaging and profitable experience.”

“The SocialSpark network is a powerful marketplace for bloggers and advertisers because it allows for transparent and seamless matchmaking,” said Jitendra Gupta, founder and CEO of SezWho. “We look forward to adding value to the SocialSpark Solutions Center for both advertisers and bloggers who depend upon achieving reputations of excellence around their areas of expertise.”

SezWho currently tracks 2.5 million pieces of content across 600,000 users. The IZEA network includes more than 160,000 bloggers and 17,000 advertisers, making it the world's largest consumer generated ad network.

About SezWho

SezWho (www.sezwho.com) is a universal profile service for the social web that engages communities and enables content discovery. SezWho's sophisticated reputation engine informs and improves conversation across distributed social spaces, including blogs, forums, social networks, wikis, and any site with collaborative content. SezWho encourages a more engaged community by inspiring commenters to leave more insightful comments, as well as having readers vote on the feedback of others.

About IZEA

IZEA is a next-generation, Web-based social media marketing company. Comprised of properties including SocialSpark, PayPerPost, Zookoda, Bloggers Choice Awards and RockStartup, IZEA aims to empower everyone to value and exchange content, creativity and influence. IZEA's current flagship product is PayPerPost, the leading marketplace for Consumer Generated Advertising that connects advertisers and consumer content creators to deliver compelling marketing messages. IZEA is venture funded by Inflexion Partners, Village Ventures, Draper Fisher Jurvetson and DFJ Gotham. Advertisers, consumer content creators and partners are encouraged to join the social media revolution at www.izea.com.