Keys To A Successful Marketing Campaign

PRLog (Press Release) – Jul 23, 2008 – - Don't ask how your visitor would find a specific product on your site, watch them try to do it.

- Think of success metrics in dollars. For example, "By increasing our conversion rate, sales improved $200,000."

- Focus on trends. See if your metrics increase long-term vs. short-term.

- Emphasize consistency over accuracy. Analytics aren't 100% accurate, so focus on how consistent the metrics are.

- Integrate your site with various metrics to track your customer's behavior from start to finish.
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- Your customer controls the buying process and will abandon the site if the experience is bad while shopping for your product.

- Assist your customer in the non-linear buying process, leads and closes through your linear selling process.

- Open up your site so your customer can find what they need. Don’t assume you can predict the path the customer follow.

- Concentrate on content over messaging, architecture over ‘experience’, social media analysis and interaction over PR.

- Devote your energy to the big picture and focus on things that actually make a difference.