Selling Source, LLC Names Gary Patten New CFO

PRLog (Press Release) – Jul 23, 2008 – LAS VEGAS  — Selling Source, LLC  (http://www.sellingsource.com) announced today that Gary Patten has joined the company as chief financial officer. Patten brings more than 20 years of experience in senior financial management. He has previously served as chief financial officer of several high-growth, mid-sized companies.

Patten has worked with private equity-backed companies, like Selling Source, and helped manage them through key developmental stages. His work has included a focus on building first-class systems and staff, as well as leading operational improvements to drive profitability.  He has successfully executed M&A transactions and financing, as well as prepared companies for public ownership and private sales.  

“Gary’s a talented executive who brings a wealth of highly relevant experience to Selling Source, and he will be a key member of the senior team as we build the company,” said Derek LaFavor, Selling Source chief executive officer. “He works tremendously hard and is already thriving in the dynamic world of technology-driven marketing.”

Patten’s experience spans several sectors including technology, manufacturing, distribution and consumer goods.  He served as CFO  of Good Source Solutions, a food distribution company; Reef, a surf wear manufacturer; Indian Motorcycles;  Powermate, a division of The Coleman Co.; Zilog, a semiconductor maker; and Rockshox, a sporting goods firm.  A long-time resident of California, Patten earned a bachelor’s degree at University of California, Berkeley and a master’s in business administration at University of Michigan.

About Selling Source, LLC
Selling Source, LLC, named number 109 on the 2007 Inc. 500 list, develops technology and marketing solutions for the specialty finance industry. Its affiliated companies offer turnkey lender solutions, data solutions, consumer communication services, prepaid and stored-value marketing solutions, consumer acquisition services, payment processing and infrastructure solutions including co-location and disaster recovery hot sites. For more information, please visit http://www.sellingsource.com/.