Sony Playstation, Kimberly-Clark and More Join High-Performing Online Advertising Network

PRLog (Press Release) – Jul 23, 2008 – Channel Intelligence, Inc. (CI) announced today the addition of several high-profile manufacturers to the CI Ad Network, a shopping network that connects the product pages of a manufacturer’s web site to participating online retailers carrying those products. The Ad Network is now extended to the web sites of Sony Playstation, Acer, US Robotics, Kimberly-Clark and Screen Life Games, where retail partners are able to take advantage of high lead conversions with an efficient cost-per-acquisition (CPA) model.

“The CI Ad Network continues to add more shopping destinations as manufacturers recognize the potential to send lead referrals directly to retail partners,” said Chuck Kronbach, Senior Vice President of the CI Ad Network. “Typically, 46 percent of consumer traffic to a manufacturer’s site is looking to buy, and the Ad Network provides a where-to-buy solution that creates a win-win situation for the manufacturer, retailer and consumer. We’re seeing excellent results for participating companies and are pleased to welcome these and other manufacturers to the ever-growing network.”

With over 2,000 participating retailers featured on more than 120 manufacturer web sites, the CI Ad Network is a key shopping network for companies in consumer electronics, computing, hardware, tools, toys, and consumer goods verticals. Because consumers visiting a product page on a manufacturer’s web site are often highly motivated to buy that particular product, the Ad Network is also characterized by very high conversion rates for participating retailers – up to four times more than other shopping networks. A contributing factor to the network’s high conversions is that shoppers are passed directly from the manufacturer’s site into the selected retailer’s purchase pages, eliminating distractions from the buying process.

“Shoppers enjoy the ease of purchase because they have already decided they want to buy a product,” notes Shawn Seipler, Vice President of CI Ad Network Sales. “Consumers are provided with full information before they click. They can see accurate pricing and in-stock data and then buy the product immediately from the retailer they prefer.”

For manufacturers and retailers, the CI Ad Network provides an enhanced where-to-buy offering while accelerating online sales and fostering channel partnerships. The network is based on a CPA model, which makes it a very cost-effective marketing program. Participating retailers include such well-known names as Target, PC Mall, Buy.com, Ace Hardware, Circuit City, Tiger Direct, Ritz Interactive, OfficeMax, B&H Photo Video and Newegg.com. A few manufacturers represented in the Ad Network include Yamaha, Black & Decker, Casio, JVC, Motorola Broadband, Magellan, Linksys, Britax and Haier.

Manufacturers interested in joining the CI Ad Network can learn more at http://www.channelintelligence.com/cian/manufacturer_adv ... and retailers at: http://www.channelintelligence.com/cian/retailer_advanta ....

About Channel Intelligence, Inc. (CI)
CI is a product data technology and marketing company focused on helping retailers and manufacturers make their products easier for consumers to find and buy on the Internet and in local retail stores. The CI product database is capable of storing, managing, optimizing and analyzing hundreds of millions of products every day. This database powers product data for leading manufacturers and retailers in Computing, Hardware, Tools, Appliances, Consumer Electronics, Toys and other Consumer Product industries such as Apparel, Cosmetics and Jewelry. CI offers innovative suites of services for hundreds of the world’s best known manufacturers, retailers and publishers and provides distribution of product data to over 50 destination websites, including the proprietary CI Ad Network. Cultivating partnerships with some of the best solution providers in the eCommerce arena, CI is a partner company of Internet Capital Group (Nasdaq: ICGE) and Aweida Capital Management. CI was founded in 1999 by CEO Robert Wight and EVP Alan Fulmer and is headquartered in Orlando, Fla., with offices in Geneva, Switzerland and London, England. Learn more at http://www.channelintelligence.com.