New Report analyses Retail Banks making commitment to Branches

PRLog (Press Release) – Jul 23, 2008 – Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report which finds that the global retail banking industry is now in a period of commitment to the branch, arguably not seen since the early 1990s.

‘The Branch Is Back: The Business Case for Mobile Banking’, which is available at http://www.reportbuyer.com/go/VRL00017 finds that rather than just branch design, customer-orientated experiences and greater retail banking profitability remain the main focus of revamping bank branches.

The report examines international case studies to examine all of the key issues on the agenda of any bank committed to maximising the effectiveness of its retail branch network. These include:

•   projecting and representing the brand (or sub brand)
•   protecting and developing the existing customer base
•   acquiring profitable new customers


This report uses international case studies to examine all of the key issues that are on the agenda of any bank committed to maximising the effectiveness of its retail branch network, including:

•   projecting and representing the brand (or sub brand)
•   protecting and developing the existing customer base
•   acquiring profitable new customers
•   integrating the branch with the delivery channel mix

‘‘The Branch Is Back: The Business Case for Mobile Banking’ is available from Report Buyer.
For more information, see:
http://www.reportbuyer.com/banking_finance/banking/retai ...

Report Buyer product ID: VRL00017