Nicola Pieters and Carol Betz, Guardian Sleeper founders and winners of the Reno Gazette-Journal Entrepreneur of the Year award for small businesses, are building an online presence. With online ordering, information, and resources to help parents keep infants safe, the Guardian Sleeper inventors are harnessing the power of the Web to get their message out to moms everywhere. Content optimization was the final step in the launch of their site.
The Guardian Sleeper site (http://www.guardian-
“The process, often called keyword optimization, is Search Engine Optimization for content. I explain it as simply Website words that work,” says Harlan. “It makes the difference between good placement on the Web’s Google and other search results - and best placement.” The Guardian Sleeper site is now content-ready and poised for continued, active optimization.
SEO is both an art and a skill. It’s the art of connecting a business’s message with people visiting a Website while also speaking to the robots crawling the site; it’s the Web skill of being in tune with current search engine algorithms and up on changes in the SEO marketplace.
Harlan Editorial, Inc. (harlaneditorial.com)
