Massachusetts Real Estate Firm Joins Sotheby’s International Realty® Network

July 21, 2008 - PRLog -- HOPKINTON, Mass. Sotheby’s International Realty Affiliates LLC today announced that Hallmark Realty Ltd. in Hopkinton, Mass.,  has joined its luxury real estate network.  The company has 12 sales associates that service the MetroWest, Greater Boston area.  

The firm, owned by Erika Paul, now will do business as Hallmark Sotheby’s International Realty.

“Hallmark Realty truly is unique in its approach to client service and embodies all the qualities we look for in an affiliate,” said Michael R. Good, president and chief executive officer, Sotheby’s International Realty Affiliates LLC.  “Erika Paul truly understands the art of developing and creating solid long-term client relationships and has made that the core of her successful business.”

According to Paul, the Sotheby’s International Realty affiliation offers her firm the tools and resources needed to provide clients with the very best in real estate services.  “Hallmark Realty established itself as a boutique brokerage firm that has always offered its clientele a level of service not often found in the industry,” she said.  “Now, as part of the Sotheby’s International Realty network, we have access to the very best in marketing resources and technology, which we feel will take our level of service to new heights,” she said.  

Paul also cites the Sotheby’s International Realty brand’s commitment to clients as a reason for her decision to affiliate.  She said, “Our focus has been, and always will be, completely on the well being of the client and building lasting relationships that endure long after a home is bought or sold.  In this brand I saw this same dedication to the client and knew right away that we would be a perfect fit.”  

The Sotheby’s International Realty network currently has more than 9,500 sales associates located in more than 485 offices in the United States and 32 other countries and territories.  Hallmark Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global Web site. In addition to more referral opportunities and widened exposure generated from these sources, the firm will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.

Hallmark Sotheby’s International Realty is located at 11 Grove Street, Hopkinton, Mass., 01748, and can be reached at (508) 435-9200.  For more information, visit www.HallmarkSothebysRealty.com.

About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house.  The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system by Realogy’s subsidiary, Sotheby’s International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing,

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Hallmark Sotheby's International Realty represents residential real estate in the Metrowest, Greater Boston area of Massachusetts. We offer the best possible service to our clients, high end marketing, and unsurpassed commitment to individual attention.