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Follow on Google News | STEP UP TO THE COUNTER™ Restaurant-Savvy Brothers Open The Counter’s First Georgia LocationTHE COUNTER 850 Mansell Road Roswell, GA 30076 Contact: Don Harris and Scott Harris Phone: 404-680-0238
By: Media Contact: Sanderson & Associates, Ltd. Don, 54, and Scott, 45, are no strangers to the restaurant business through owning and operating six Panera Bread restaurants in northeast Georgia. Having become owners of Panera eight years ago, Don and Scott learned the ins and outs of a restaurant in its developmental stages and were constantly looking for another dynamic start-up to add to their repertoire. When Don and Scott began to research their next venture about a year ago, one company – The Counter – kept making its way to the top of their list. “Though The Counter didn’t have many locations at the time, we heard its name everywhere,” “One of the things that excited us the most about The Counter was the high level of customer participation. Instead of a chef dictating what you can and cannot have, the customers are making every decision about their meal. From the bun and meat to the cheese and toppings, each meal is truly unique,” said Scott. “Through our years with Panera, we’ve prided ourselves on our commitment to our customers; we know that we wouldn’t have a business without them so we’ll do anything in our power to make each and every experience at one of our restaurants an enjoyable one.” Culver City, Calif.-based The Counter is the 21st-century equivalent to the classic burger joint, offering a fresh, unconventional approach to the American tradition of creating the ultimate premium burger with its inviting industrial décor, today’s music and outstanding food in a laid-back family atmosphere. With more than 312,000 plus ways to build their own beef, chicken, turkey or veggie burger, including three patty sizes, 10 cheeses, 26 toppings, 17 unique sauces and three types of buns, The Counter gives customers the ultimate freedom in creating their meal. The Counter has sold development rights for over 125 restaurants and projections call for 25 new locations in both 2008 and 2009. The number of yearly openings is expected to increase annually as the concept matures. Long-range projections call for as many as 400 to 600 U.S. locations. In addition to opening at least 10 locations across Georgia over the next 10 years – their next target is Atlanta – Don and Scott also plan to introduce The Counter into Tampa, Clearwater and St. Petersburg in Florida. “To be able to grow a concept into a completely untapped market is an entrepreneur’ # # # The Counter Located in the Mansell Oaks Shopping Center 850 Mansell Road Roswell, Ga 30076 678 461 9661 678 461 9662 fax Roswell@thecounterburger.com Check us out at: www.thecounterburger.com Join us for Custom Built Burgers End
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