According to Rick Flagg, President of Broadmark "Headwear has always been a big seller in this market and now sunglasses have become a popular addition to streetwear brands collections of late. Moreover, the industry is going mainstream retail and we think it is a good time to introduce the concept to this expanding market," he added.
Broadmark has successfully licensed gCAP™ to companies servicing the golf, corporate premium and racecar markets. "To conceptualize gCAP™ going from suburban to urban, we put together a few pictures of some shades in various positions on a unstylized urban cap," said Janet Amico, Marketing Director of Broadmark. "You only have to walk the aisles of the Streetwear area of the Magic show and see how many sunglasses are wrapped around urban caps to know there is an opportunity"
