PRLog - July 18, 2008 - WARWICK, U.K. -- Apteco Ltd is pleased to announce that Jaywing (a member of Digital Marketing Group plc) has become the latest data services specialist to become an official Apteco approved partner. This agreement allows Jaywing to provide its clients with immediate interactive access to their data for flexible reporting via FastStats with the ongoing support of Apteco’s comprehensive partner support package.
Apteco’s business model is based on licensing FastStats software via an international partner network of marketing service providers in the UK, Europe, North America and Australia. Apteco sees Jaywing as an ideal partner due to their extensive team of analysis consultants who can use FastStats to offer a pragmatic approach which focuses on delivering tangible benefits to clients.
FastStats will help to streamline operations and speed up clients’ access to results.
Charmaine Peel, Consultant at Jaywing comments: “Having assessed the market extensively we found FastStats to be by far the most reliable and scaleable across databases of all shapes and sizes. The combination of our experienced consultants and FastStats allows us to do smart things with our clients’ data, making our analysis offering more powerful than ever.”
Simon Fletcher, Business Development at Apteco comments: “We are very pleased to have Jaywing as a new partner. Our strategy is to join forces with the best data consultancies and analysts in the world to provide them with effective marketing analysis tools that can also be placed in the hands of Jaywing’s clients. Jaywing’s particular expertise and knowledge make them a perfect partner for Apteco. “
# # #
About Apteco Ltd
Apteco Ltd is a privately owned software development business specialising in marketing data analysis solutions. Their market leading FastStats™ software enables direct marketers to gain insight from their data and provides database marketing solutions for customer segmentation, data mining, predictive modelling, profiling and campaign management. A prestigious international partner network of marketing services providers (www.apteco.com/
FastStats clients include: 3M, Age Concern, Barclays, Dell, Npower, Ogilvy, PDSA, The Children’s Mutual, Travelsphere Holidays, TUI, UIA Insurance, Unilever, Wesleyan and many more in the UK, Europe, North America and Australia.
For more information please visit: www.apteco.com