In today's competitive hospitality sales environment, time is money. Distribution and presentation of your sales material instantly and professionally - while providing personal attention to the guest - can make the difference between the sale and lost business. In the age of computers and Internet, it's easy to lose touch with guest. Quick, easy and up-to-date information is no longer available. In order to find the information they are looking for guest may have to go to a corporate web site, independent web site and access e-mails, attachments, word doc., links, Web Programs, .PDF brochures, faxes, phone calls and snail-mail. What happened to one-on-one personal attention to help a client decide on services? The Internet has taken away the personal edge that hospitality sales once had before web site development.
In these tough economic times the hotel industry must look at new way to cut cost and attract new business. “Hotel sales and catering sales professionals need to take a look at their sales materials and examine how they sell in the virtual world,” says Louis Godin, owner of http://www.HotelEPacket.com. Virtually organizing your sales material and sales process will help you close more business, save your hotel thousands of dollars each month and give you a competitive edge in the industry."
The hospitality industry must look at its sales material/process and begin organizing/presenting virtual sale information by traditional sales standards, while giving personal attention to each guest. Provide not only a virtual sales tool to your hotel sales and catering sales staff, but empowering them to up sell and cross sell your properties and services.
REVIEWING 'SALES 101' FACTS:
- Provide professional and organized information
- Build rapport with the guest
- Educate your guest (helps build rapport)
- 'KIS' (Keep it Simple, bells and whistles are not needed at the sales stage)
- Have knowledgeable and friendly staff
- Provide user friendly information
- Client like to see name/information displayed
- Communicate quick and accurate information
- Provide information specific to each guest needs
- Provide special personal attention to each guest
- UP SELL AND CROSS SELL YOUR PROPERTIES AND SERVICES
- EMPOWER YOUR SALES AND CATERING SALES STAFF WITH THE TOOLS NEEDED TO DO THE JOB.
- Sales 101 also tells us to find ways to stand out and sell above and beyond your competitors - How can you stand out above your competitors when you are doing the same thing as everyone else with your virtual sales material and paper material?
Today's full services and limited service hotel web sites have been built to reflect the web designer's technical goals and restrictions instead of the goals and needs of the hotel sales and catering sales professional. Traditional web sites do not provide the tools and knowledge your hotel sales and catering sales staff members need to close the sale with one phone call, while providing traditional sales 101 standards virtually?
Hotel sales and catering sales industry must start thinking outside the box when it comes to web sites. Web sites are good marketing tools, but marketing does not close the sale. Studies have shown that 85% of those who respond first to an inquiry with complete sales information and provide personal attention to the guest will win the business.
For more information on this topic please visit: http://www.HotelEPacket.com
