Yelp.com is a community-oriented user review site that debuted in San Francisco and now has become the most important web site of its kind. Currently, as many as 3.4 million users access yelp to review businesses or read other user's recommendations. Recently, Yelp.com has received nationwide press coverage because many businesses claim to be hurt by 'yelpers' reviews. Other business owners attest to the success of their businesses by taking advantage of Yelp.com's promotional tools. The reality is that knowing how to take advantage of Yelp.com can mean thousands of dollars in sales for retail businesses.
The e-book explains how businesses can:
# Encourage customers to give positive reviews and referrals
# Contact online reviewers and turn negative reviews into positive ones
#Motivate and train employees to deal with online reviewers
# Market a business on Yelp.com to get more customers
The e-books is being sold for $15.99 as an introductory offer. The regular price is $24.99. Along with the downloadable book, customers will receive a presentation that business owners can use to train their staff to deal with reviewers and offer better customer service. Also, the package includes signs that can be used at any retail establishment to increase positive reviews.