Media Partners On Board At Grm Magazine Create The Optimum ‘waves’ For Success

PRLog (Press Release) - Jul 15, 2008 -
As with sister publication Enterprise Technology Management (ETM) , the preparation for the first ‘in-print’ release of Global Retail Management magazine (GRM)  to be produced by integrated marketing company Informed Market Intelligence (IMI)  is in full swing.  Partner and reader interest has been immensely encouraging for editorial staff who have launched full steam ahead with both creative and productive processes. GRM’s editor Rachael Allen is particularly motivated by the magazine’s recent partnerships; ‘I am truly delighted – it is reassuring to know that top retail industry consultancies share our perspective that if retailers are to effectively compete in a highly competitive and often unpredictable market-place, they need to integrate a deep understanding of consumer demand directly into their technology. And certainly, GRM is a vehicle for disseminating this knowledge through independently prepared, multimedia presentations; amongst the most prominent mediums, whitepapers, podcasts, newsletters, editorials and moderated panel discussions’.
GRM’s partnering with market-leading consultancies is a positive union all-round, particularly so for its readers who will benefit from top-level analyst examination of the impact of technology investments and process initiatives on the performance of enterprise retail systems in terms of supply chain, business intelligence, CRM, point-of-sale systems, multi-channeling and security. Through alliance with leading industry analysts, the premium-quality content GRM currently enjoys will continue to expand, improve and provide readers the current IT trends and challenges information they have come to expect from the high-striving publication.
Incorporated in 2008, IMI is a full service marketing and communications company with expertise in developing creative marketing solutions that reinforce companies’ brand strategy and support their competitive position. GRM is an example of one such solution and with time, print distribution is expected to exceed 15,000 enterprises globally, achieving a reach of over 58,000 c-level suite executives, IT managers and directors.

If you would like more information about IMI’s GRM publication or to subscribe, please visit the website www.globalretailmanagement.com. Questions or any CIO relevant articles can be directed to GRM’s editor, Rachael Allen.

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