“With nearly 70% of our active customer base placing an order at our previous show, we are confident that our current show will be even more successful”, states Tony Antoci, President of Superior Anhausner Foods, “As a pioneer for the virtual tradeshow in the foodservice industry, we have blazed a path that others are just beginning to follow.”
The Superior Anhausner Foods On-Line Show opened Monday and will continue 24 hours a day through July 20th. With the support of their top manufacturers and brokers, Superior Anhausner Foods customers are able to visit vendor booths, place orders, network with the Superior staff and manufacturers, find out about new programs and products, ask for samples and take advantage of “show specials” all from the comfort of their own home or office. The show is administered by InXpo, the leader in producing online communities and promotional selling shows.
“We broke new ground last year by introducing the industry to a foodservice trade show on-line,” explains Danny O’Malley, VP of Sales & Marketing for Superior Anhausner Foods, one of the top broad line food distributors in Southern California. “Now we know what works and what doesn’t. The end results for our 2008 show will be even more impressive than 2007 with 69% of our active customer base participating.”
In addition to the current On-Line Show, Superior’s 2nd of two “Mini” Shows for 2008 will be held on October 15th and feature manufacturers with product that highlight the Holidays, special events and catering.
