DaMag Engineering Launches Life Play Ireland

PRLog (Press Release) – Jul 14, 2008 – Award-winning DaMag Engineering has launched its new subsidiary, Life Play Ireland and is set to become the leading provider of play and recreation equipment in Ireland. Life Play Ireland will revolutionise Play in Ireland with new products and play concepts that take play and recreation to a new level. The company's new interactive website is almost as fast and exhilarating as the play and recreation portfolio it represents.

Among the company’s portfolio of products is NEOS, a new outdoor electronic gaming device. This innovative electronic game has kids, teens and adults breaking a sweat. Its modern design protects against harsh weather and even vandalism. NEOS is an investment in physical fitness, community building, family life and education. It encourages teamwork and fosters healthy competition. Importantly it moves electronic gaming off the couch and outdoors where it brings a new meaning to ‘active play'. NEOS has been widely acclaimed as the greatest innovation in outdoor play in reent years and has been featured on many leading TV shows since its debut in the US late last year.

Life Play Ireland is also focused on Special Needs Play and believes the Irish playground, whatever its location, should be inclusive and accessible to all. Life Play Ireland offers the most comprehensive play and recreation portfolio in the market ranging from early years play to fitness stations for the older generation.

The company offers a complimentary range of additions. This includes secure storage steel solutions ranging from bike sheds to outdoor storage for mobile homes. The range extends to expandable secure steel storage solutions for sports clubs, playground, schools and for the home. Brian Doyle, Joint MD of DaMag, is excited about the new subsidiary. He says “Play and recreation should be fun, challenging and rewarding for all ages. We are the only company in Ireland focused on delivering comprehensive solutions for crèche, pre-school, juniors, teenagers, adults and older adults.”

It is this community-based focus that sets Life Play Ireland apart. The company believes strongly in the concept of ‘play for life’. But equally, it recognises that play and recreation is too often a chore. It shouldn’t and need not be.

Life Play Ireland continues the tradition for quality on which DaMag Engineering’s business has been built according to Ray Magarahan, Director and Founder of DaMag Engineering. Ray believes  “The play and recreation products and solutions offered by Life Play Ireland offer an exciting way to engage children, teenagers and older members of the family into fun physical activity.”

The new Life Play Ireland website can be seen at www.lifeplayireland.com and allows prospective customers and specifiers to see the energy and enthusiasm behind the company’s offerings.