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Augusta Club Chair Group FOR IMMEDIATE RELEASE
PRLog (Press Release) –
Jul 14, 2008 – West Palm Beach, FL – 10 Nov. 2007 – Since the explosion in popularity of ‘outdoor living’ rooms, every season brings something new to that segment of the casual furniture industry. Well, almost. Adirondack furniture is still expected out on the lawn or on the porch up at the cabin. And while some companies have adjusted or tweaked their adirondack chair design for that ‘perfect’ fit, we’re still sitting on a wooden chair that may or may not be comfortable in the seat or back.
“We have always been forward thinkers trying to improve products,” says Craig Terrana, owner of Atlantic Adirondack Company. “When we created our first adirondack designs over a decade ago, our design and development stages were gruelling. Every aspect had to be just right. The result was an adirondack chair that is the most comfortable that we have ever sat in. The chair just molds around your body. Not only is it very comfortable, but it has design affects that make it strikingly handsome and unique.” Expected for delivery by June of 2008, is the latest eye catcher from Douglas Nance. The Augusta collection will feature wide paddle arms, a sloping seat, rear supporting legs and other design elements that have proven successful with their own Atlantic Adirondack Chair. But that’s where the similarities end. While the Adirondack may have been a favorite chair to sit and rest, the Augusta seating will absolutely redefine that comfort. The deep cushions will invite you to rest and relax in an entirely new dimension. Another obvious Augusta difference is the ample amount of teak used. Parts are substantially thicker and with it’s increased seating dimensions the Augusta pieces take on a class distinction of its own. This clever furniture offers yet another unique feature to add comfort. The Club Chair, Loveseat and Sofa recline to three positions! This collection will do very well in large outdoor room areas in the residential market. But because of the strong, masterful presence it is also expected to have a great commercial draw in the hospitality industry. Douglas Nance furniture will be displayed at the HDExpo 2009 in Las Vegas and an impressive first showing is expected. “We’ve had this collection in front of a lot of people with only very, very impressive comments, so our expectations aren’t based on hope. It makes our entire team proud to see the final creation received so well after all the hard work that goes into a project like this,” Terrana says. For more about Douglas Nance furniture visit www.douglasnance.com or call 866-869-8122. # # # Douglas Nance creates sophisticated teak furnishings for those who accept only the finest quality. Our selection of premium materials and wonderfully sculpted designs mate to inspire truly comfortable outdoor living.
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