Philadelphia, PA – With the inexpensive costs of digital recording and online music outlets like iTunes, Amazon.com and Rhapsody making the demise of record labels imminent, enterprising musicians like Mick Star have independently struck a chord in the new world of pop music that has many musicians and music fans taking note. Mick Star hopes other rising pop music stars think about bypassing the record label music business model for the benefit of worthy charities like United Way.
Simply put, Mick Star recorded his songbook, "The Autobiography of Mick Star" and made it available at all of the online music outlets without having to deal with record labels. “My pop music marketing model is a win-win for artist and charity”, says Mick Star. “In my case, I am able to gain exposure for my work while exposing the United Way of Southeastern PA (UWSEPA) to a whole new demographic of contributors. Every time someone downloads a song at $0.99, of the $0.70 revenue stream iTunes sends to Mick Star, $0.35 goes to United Way. We both win.”
For United Way of Southeastern PA, it creates the opportunity not only to increase donations, but also to reach an audience that for most fund raisers has historically been a challenge: the under 35 demographic. “We were really excited to partner with Mick Star on this pilot project,” stated Joseph DiVincenzo, vice president for Marketing and Communications at UWSEPA. “It is fresh idea in the non-profit fund raising world, and one that could have major implications for organizations like United Way of Southeastern Pennsylvania.”
Based in Philadelphia, Mick Star is actually a pseudonym for an online songwriting/
For information regarding this press release, please contact Kathy Howell at khowell@howellpartners.com or call 610.977.3434.
