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Follow on Google News | Wrapped Apps Unveils SaaS for the MassesWrapped Apps has unveiled an initiative, code named ElastX, which enables businesses and consumers to use software applications from shareware developers and micro-ISVs over the Internet for a low hourly fee through multiple on-line marketplaces.
By: Wrapped Apps Corporation New ElastX Initiative removes the barriers for pay-as-you-go software on the Internet July 7, 2008: Today Wrapped Apps unveiled a new initiative, code-named ElastX, which will enable businesses and consumers to use software applications from shareware developers and micro-ISVs over the Internet for a low hourly fee through multiple on-line marketplaces. The first phase of the rollout - a SaaS-enablement beta program followed by fully automated SaaS-enablement web site for software authors - will be made available at the Software Industry Conference in Boston July 16, 2008. ElastX includes an automated “wrapping center” which software authors can use to transform their applications for Internet delivery in minutes, usually without any programming or development. It also includes an application delivery service, operated by Wrapped Apps, which will serve up on-demand applications to Internet users through multiple storefronts, such as shareware download sites, software stores and Internet portals. When fully rolled out in the fall of 2008, ElastX will provide businesses and consumers on the Internet with one-click, immediate access to thousands of applications without the hassle of downloading, installing, subscribing or purchasing them. “The model of offering applications on-demand, over the Internet, at a low hourly fee, is perfect for shareware developers and micro-ISVs,” "I've looked at the Wrapped Apps' technology for SaaS-enabling shareware applications, and I'm very impressed," says Michael Callahan, aka Dr. File Finder, regarded as the world's leading expert on shareware and the Chairman of the Shareware Industry Awards Foundation. "It clearly provides a very promising way for shareware authors to make more money from their applications." “We believe the on-demand model holds great promise for shareware developers,” Dr. Arthur Saltzman, President of Para Technologies and developer of the Stretch Break application for helping computer users alleviate tension and prevent repetitive strain injuries, says “Early on we recognized the promise of the SaaS model for offering Stretch Break to customers. For the many corporate computer users that are not allowed to install applications on their computers, on-demand access over the Internet is the perfect delivery model.” “Wrapped Apps is in a unique position to provide this solution,” said Bill Stewart, founding member of Free Open Source Solutions Inc. and author of LivingInternet.com. “Their automated ‘wrapping’ “The ElastX model is unique in the software industry and the SaaS space,” said Jeff Bennett, CEO of ServiceVantage, a company focused on helping software companies migrate to the SaaS model. “Everyone else in the industry is going after the market for enterprise applications on a subscription model. ElastX is true on-demand computing for the masses.” Wrapped Apps will be working with software authors throughout the summer to SaaS-enable their applications, as well as recruiting shareware download sites, online software stores and other portals to offer ElastX applications to their customers in the fall of 2008. More information about the ElastX initiative is available at www.elastx.com. About Wrapped Apps Wrapped Apps provides software vendors with a complete platform to offer their applications on-demand, over the Internet, on a Software-as- For More Information Shaun Markey shaunmarkey@ 613-728-9951 End
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