New Dimensions in Luxury

PR Log (Press Release) – Jul 10, 2008 – HONG KONG - UltraFuture and Centro Digital Pictures hosted more than thirty marketing, luxury brand and multi-media experts last Thursday at the Cyberport in Central Hong Kong. The event was held to announce and demonstrate a new 3D Luxury Advertisement production set to premiere at UltraFuture Expo this December 10-13th and then continue as a road show across Asia and Europe. The attendees, including representatives of agencies and companies from Japan, the UK, Germany, China, the US and Hong Kong, were also treated to a 'sneak preview' demonstration by Nurien, a South Korean virtual social networking platform that will launch in September and be a highlight of the UltraFuture Expo programme this year.

The 3D Luxury Advertising Experience, to be co-produced by Centro and UltraFuture, will showcase luxury fashion, consumer electronics, hospitality and lifestyle brands in an immersive 3D theater. "I could watch that a thousand times!" said Simon Doschuweit of Swedish venture capital firm Deseven. "The images are so crisp and life-like. It's really a very rich, immersive experience." David Anderson, managing partner of China-based consulting firm GMC Group, captured the relevance of this medium. "In addition to the novelty of a very high-quality 3D film experience, the realism achieved through Centro's technology creates a much closer affinity between the viewer and the images being shown. This is a powerful medium with which luxury brands can differentiate themselves and connect more deeply with consumers."  John Chu, Chairman of Centro Digital Pictures, perhaps best known for visual effects production on Kill Bill 1+2, Shaolin Soccer and Kung Fu Hustle, was very pleased with the results. "The response from this announcement and this event has been wonderful. Interest in participation in the 3D Luxury Ad Experience is very high and we have already begun working with key partners to develop innovative, world-class content."