The Bravia E4000 LCD TV offers high picture quality but also allows users to make an "artistic statement" by providing them with artwork to display on the screen, the manufacturer claims in a statement.
In addition to this, consumers can upload images and photos to the 32 and 40-inch panels allowing them to act as a digital photo frames.
According to Sony Europe's marketing and product planning vice-president, Hiroshi Sakamoto, the new range of screens offer something that the market has never seen before.
"Once again Sony is reinventing ideas about your television's role in the living room," he said.
"This innovative, gorgeously styled television set looks as good on your wall as the pictures it displays."
According to an article for Pocket-lint this week, digital photo frames are an ideal gift for relatives as well as becoming a "hot property" for the home.
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