Independence Day - To Become Independent You Must Have Options.

PRLog (Press Release) – Jul 10, 2008 – The United States of America declared themselves free to pursue life , liberty and happiness on the fourth of July 1776 - by signing the declaration of independence. The declaration was the defining moment of the American Revolution, a war that was kicked off by the Boston Tea Party. Now, that was a successful launch party!

Not that we like to think of all that precious tea being kicked over board and ending up as fish food BUT, they did get their point across, albeit in a rather dramatic way. The quest for freedom, autonomy and choice still causes war and revolution, but revolutions don’t have to end in tears, they can be small steps on the way to independence and success.

At Mars Drinks we understand that in order to become independent people must have options. That’s why we believe that our ‘Brighter Tomorrow at Origin’ (http://www.brightertomorrow.info/index.htm) programme gives farmers the support they need whilst offering the chance to build something that they can call their own.

Brighter Tomorrow at Origin has a similar objective to Fairtrade; however, it operates slightly differently. Rather than just paying a basic standard price (as with Fairtrade) we work with the farmers from each co-operative to help them improve the quality of their product, in turn allowing them to command a higher price for their whole yield. We source our coffee directly from the co-operatives and have established mutual relationships with their communities.

Along with Quality, Responsibility, Mutuality and Efficiency – Freedom is one of our key five principles at Mars Drinks. We don’t just mean Freedom for Mars Drinks, (http://www.mars.com/global/Who+We+Are/The+5+Principles.htm) we mean Freedom for everyone!!