New Marketing Firm Builds Buzz Through Urban Salons And Barbershops

July 9, 2008 - PRLog -- NEW MARKETING FIRM BUILDS BUZZ THROUGH URBAN SALONS AND BARBERSHOPS

Atlanta, GA, July 8, 2008—Looking for a nontraditional way to reach the urban community? Beyond Beauty is the answer. Beyond Beauty is an innovative niche marketing and public relations firm that bridges the gap between major corporations and Beauty Salons & Barbershops. Beginning its operations in Atlanta, GA, the firm specializes in creating new and innovative marketing strategies for clients in industries ranging from fashion to film and from music to makeup/beauty.

Owner and Operator, Stephanie Richardson, an MBA graduate and music industry executive, started the company after she noticed a gap in the market. “No one is catering to beauty salons and barbershops effectively and in turn are missing out on a huge opportunity to reach the urban market. Company’s such as Alize and Elasta QP have already become clients”.

Beyond Beauty creates the perfect mix of in-salon (and barbershop) entertainment and buzz generating promotions that hits the sweet spot of the urban consumer. Through their strong relationship with Beauty Salons and Barbershops, the new firm is able to use grassroots marketing to build brand awareness and generate buzz. Beyond Beauty delivers Beauty Salons and Barbershops with high quality entetainment, from CD’s of the hottest music to DVD’s featuring behind the scene footage of an upcoming film.

The new company offers a variety of other services including: promotional distribution, publicity, event planning & promotions, product sampling, and give-a-ways.

Beyond Beauty currently has a strong network of hand selected Beauty Salons and Barbershop in the Atlanta market and will soon expand to other popular urban markets such as: Chicago, Los Angeles, Detroit, Washington D.C., Miami, Dallas, New York, Houston and Philadelphia.

“Beauty Salons and Barbershops can be used as unique venues to host listening parties and launch new products, but no one has capitalized on that yet...until now”, says Stephanie.  “Our great understanding of the urban market and our guerrilla tactics will help companies get noticed by those people who set the tone for what’s ‘hip’ and ‘trendy’”.


Contact Information
Stephanie Richardson
info@itsbeyondbeauty.com
www.itsbeyondbeauty.com
www.myspace.com/beyondbeautybuzz

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New marketing firm bridges the gap between major corporations and the urban community through a unique partnership with Beauty Salons and Barbershops