Underwear Designers Reveal Intimate Health Messages Online

July 8, 2008 - PRLog -- SAN FRANCISCO, CA  – Over 500 armchair designers from around the US competed for prizes, fashioning original branded underwear online-- complete with artwork and slogans-- to emphasize “safer sex” messages and the importance of supporting communication between partners.

“InBrief: What if Ur Undies Had the Last Word”, hosted by Brickfish (www.brickfish.com), the innovative social media marketing platform, and Internet Sexuality Information Services, Inc. (www.isis-inc.org), a nonprofit organization promoting sexual health. launched between April and May 2008. Submissions posted on hundreds of social networking sites across the Internet, including Facebook, Myspace and Xanga produced more than 650,000 engagements through votes, views, reviews and user generated content.

Grand Prize winner Tina Nguyen (Pomona, CA) designed Riding Safely, a line of men’s and women’s underwear that lets partners know they need a ticket to ride. Ms. Nguyen will receive $1000 (scholarship or cash equivalent) and 12 pairs of women’s underwear with her design.

Image Buzz winner Dan Brown (Corvallis, OR) designed The Real Reason Dinosaurs Went Extinct, that ponders what if dinosaurs knew about safe sex? Dan will receive $250 (scholarship or cash equivalent) for the best entry among the top 100 generating the most attention across the Internet as determined by the ISIS expert selection panel.

Community Sweepstakes winner Chrissy Olsen (Muncie, IN) will receive $250 (scholarship or cash equivalent) from among everyone participating in the contest in any way (whether viewer, reviewer, or voter) as selected by Brickfish.

“We stitched together the fabric of social media to deliver an important message: Discussing STD prevention, HIV awareness, and unplanned pregnancy is awesome - whether you're sexually active or sexually anxious,"  said Deb Levine, ISIS Executive Director. “The campaign emphasized that even in the heat of the moment with only a pair of underwear between you and your partner, there is still time to talk.  This contest is a great example of effective use of social networking and new media to encourage young people to develop lifelong patterns of healthy sexual communication."

“InBrief,“ launched between April and May 2008, resulted in more than 500 entries and more than 650,000 engagements through votes, views, reviews and content created.  Submissions were posted on hundreds of social networking sites across the Internet, including Facebook, Myspace and Xanga.”

“ISIS’s 'InBrief' was a great example of how to use social media to get the attention of a young audience by taking a humerous approach to expanding awareness around a vital public health concern ” said Brian Dunn, CEO of Brickfish. “ Social networks are populated with friends talking to friends which are the most influential people in our lives  We hope more people will continue to spread the word, not the disease.”

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Internet Sexuality Information Services, Inc., (www.isis-inc.org) founded in 2001, is a 501(c)3 nonprofit organization working locally, nationally, and internationally to develop innovative sexual health resources through technology strategies and effective collaboration among corporate, public, and nonprofit sector partners for awareness, education and prevention programs that improve people's lives.