Brandspa - the premier brand strategy company
"The 360° Ambassador Audit™ is a great tool for CEOs trying to run their organizations better," claims Allan Gorman, director of Brandspa LLC. "How often do business leaders make strategic and operational decisions based on their hunch or an advisor's limited knowledge? And how often do the actions that stem from these decisions prove less effective than expected? Most of the time, right?"
The 360° Ambassador Audit is a fast and reasonably priced tool for helping CEOs get a more holistic view of their brand's perception as seen through the eyes of those who can help (or hurt) cultivate their companies and products. Gorman and his team work with senior level executives to design talking points, and then conduct one on one phone interviews with employees, managers, customers and other potential ambassadors to uncover just what could be enhanced to make better emotional connections between them and the brand. The client gets an actionable report with verbatim remarks and an interpretation of what was learned. Armed with this insight, leaders are able to make more informed strategic decisions with a better chance for marketplace success.
"A nice feature of the 360° Ambassador Audits is that they are conducted by an objective third party," Gorman explains. "The phone is a great equalizer. It gives us the chance to ask open ended questions and we're skilled drilling deep," he says. "The interviewees tell us things that you'd never find out otherwise."
For a free brochure about the 360° Ambassador Audit and other services for building a stronger brand, please call Martha Day at 201 755 1612 or send an e-mail to mday@brandspa.net.
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