BOYNTON BEACH, Florida--Pugliese Public Relations (PPR) has announced the availability of its innovative approach to public relations, now available on a national level. PPR’s success serving small and mid-sized businesses in South Florida, led to the national expansion of its program with “a la carte” public relations services.
"I noticed a real problem with traditional public relations firms," said Tina Pugliese, Executive Coach for Pugliese Public Relations. "When I worked at other agencies, there were many small and mid-sized companies who desperately needed public relations services, but couldn't afford the thousands of dollars most agencies charge for services. That brought about the development of this niche."
Pugliese Public Relations offers a tiered approach to public relations, starting with the basic writing and distribution of a news release for as little as $250. While this level of public relations is not intended to generate prominent editorial coverage for clients in their respective business and industry trades, it is a place to start. PPR then allows clients to choose the level of coverage and service they require, making it an affordable option to the traditional retainer-only service firms.
Pugliese Public Relations begins the process with a complimentary telephone consultation with clients. Clients are able to choose their own level of public relations assistance, based on their needs and budget constraints. Beyond the basic news release writing and distribution service, PPR also provides customized pitching of news releases to individual writers on both local and national levels for their clients. Clients can upgrade distribution levels to include a wire service of their choice or have PPR manually research and pitch the news to specific media outlets.
"Obviously, the most effective public relations campaigns are the ones we handle long-term on a monthly retainer basis, where we are able to develop close relationships with a client's target media," explained Ms. Pugliese. "While this is the ideal, it's not necessarily the reality for many of our clients. We don't want to see businesses abandon the thought of using public relations simply because they may not be able to justify a $3,000 a month retainer fee for a public relations agency. We have options for starting out slow and stepping up public relations activities as the company grows, or when a specific project merits more exposure."
Pugliese Public Relations specializes in public relations, marketing, media coaching, special events, and crisis management on a local and national level. The firm’s creative approach gives clients invaluable insights allowing them to more effectively reach their goals. For more information, visit their Website at www.PugliesePR.com or call (561) 889-3575.
