“As ESPN expands its staff of over 5,000 employees, we recognize that we need a communications partner to help assess, develop and drive employee engagement,”
ESPN, based in Bristol, Connecticut, maintains communications hubs in the US and major cities around the globe from which it provides content that is viewed in over 190 countries. “Trident offers ESPN a broad array of online and traditional internal communication services to help us develop a comprehensive employee communications program,” added McCloskey, pointing out that 70 to 80 percent of the staff is under the age of 30. “They expect communication from senior management, and they want to be able to respond.”
Rob Drasin, President of Trident, said, “We have received enthusiastic support from John McCloskey and senior management to help ESPN develop an interactive communications platform that allows for the distribution of news and information and encourages employees to share ideas and best practices across the network.”
Trident Communications is a New York-based, global, internal communications company with affiliates in the United Kingdom and Europe. With a total of 100 communications professionals, Trident provides communications consulting, editorial, e-communications and design services for companies such as Accenture, Bayer HealthCare, ConocoPhillips, Merck, PSEG, Wyeth and United Technologies.
